Santa Cruz Medicinals

Santa Cruz Medicinals was relying almost entirely on the founder's personal TikTok account to promote the brand. While the content performed well, there was a huge library of valuable long-form footage and unused content that wasn't reaching its full potential.

We built a dedicated clipping campaign that transformed this unused content into high-performing short-form videos, distributing them across a network of creator and fan pages. This allowed the brand to reach entirely new audiences without relying solely on the founder's personal account.

Over a 90-day campaign, the strategy generated more than 132 million organic views, significantly increased brand awareness, and turned previously unused content into a consistent engine for organic growth.