How Much Does a Clipping Campaign Cost?
Overview
Campaign Budget: This is the budget used to reward creators for the views they generate. Creators are paid based on your chosen CPM (cost per 1,000 views), meaning your budget goes directly towards campaign performance.
Management Fee: A 10% management fee is cut from the budget cover everything required to run your campaign. This includes strategy, creator recruitment, onboarding, quality control, campaign management, creator support, performance tracking, reporting, and payout management.
Campaign Budget
Your campaign budget is the pool of money used to reward creators based on the views they generate.
Creators are paid based on your chosen CPM (cost per 1,000 views), meaning your budget goes directly towards campaign performance.
Generally, a larger campaign budget allows us to recruit more creators, publish more content, and create more opportunities for your brand to reach new audiences.
The minimum campaign size is $2,000.
Management Fee
Running a successful clipping campaign involves much more than simply finding creators.
Our management fee covers the complete operation from planning your campaign through to recruiting creators, reviewing content, tracking results, managing payouts, and continuously improving performance.
Instead of managing dozens or even hundreds of creators yourself, our team handles every moving part so your campaign runs smoothly from start to finish.
How Pricing Works
Four decisions shape your campaign. We recommend the numbers, you approve them, and we run everything from there.
- 1
Choose Your Campaign Budget
Your campaign budget is the amount available for creator payouts.
The larger your budget, the more creators we can attract, the more content can be distributed, and the greater your campaign's potential reach.
The minimum campaign size is $2,000.
- 2
Choose Your CPM
You decide how much creators earn per 1,000 verified views.
A higher CPM generally attracts more experienced creators and encourages long-term participation, while a lower CPM can still produce strong results with a broader range of creators.
- 3
Set an Optional Maximum Payout
To help manage your budget, you can set a maximum payout for each clip.
This prevents a single viral video from consuming a large portion of your campaign budget and can drop the CPM by making the views past this threshold 'free'
CASE STUDY
Real clipping campaigns, real numbers. See how creators and brands turned short-form distribution into measurable growth.
What Affects Pricing?
Several factors influence the recommended campaign budget.
Campaign Budget
Higher budgets allow us to onboard more creators, increase distribution, and generate more opportunities for viral content.
CPM
Higher CPMs ($1-$2) generally attract more skilled creators who consistently produce higher-quality content and stay active throughout the campaign.
Campaign Duration
Clipping campaigns improve over time.
During the first few weeks, creators learn your brand, experiment with different content styles, and identify what performs best.
As the campaign matures, creators become more experienced, stronger content formats emerge, and results continue to improve.
For this reason, campaigns that run for 2–3 months or longer typically outperform shorter campaigns.
Campaign Complexity
Campaigns that require additional platforms, stricter approval processes, or more extensive quality control may require a higher management or CPM to attract clippers.
Example Campaign
Figures shown are examples only. Every campaign is tailored to your goals and budget. The minimum campaign size is $2,000.
Ready to Launch?
Book a strategy call and we'll discuss how we could implement this